Ag & Industrial Equipment

Hello and Welcome!


Thank you for your interest in our products.  Let's go into a bit more detail concerning them.

Past experience with product lines has usually been to a fairly finite customer type.  Of course, you always hope your product can appeal to more than one market or application, but it tends to be difficult to appeal to a broad market.

The VAL6 Radiants have been striking departure from that marketing mindset.

The VAL6 has quality perception and function and proves again, there is definitely still a market for quality.

There will always be a market for gas radiants and furnaces, waste oil furnaces and related fixed installation heaters, and the VAL6 doesn't presume to replace all of them.  However, as a companion line, the VAL6 are high quality, and many times smaller investment units.  Very economical operating expense, that just happens to have portability in its favor, is complemented by being able to operate away from the 110 volt power source (using the optional current inverter and a 12 volt battery, or cigarette lighter receptacle).

The VAL6 is off-the-charts efficient and effective in a much wider application spectrum than any portable space heater on the market.  Customers and prospects alike typically comment on the decided operational differences, such as no fumes, no odors, no burning eyes, no headaches and very quiet operation, etc.  While most prospects are price conscious, price shopping has decreasing significance as VAL 6 advantages become understood.

New Markets

The effort to attract a "new" buyer to your business is an all day, everyday priority.

   In your showroom - repair area - your sales/service vehicle -

VAL6 Radiants give your existing customers another product, and profit point, to access from you.  You will also attract interest and sales from any customer who can use clean, portable, versatile heat, and in the process, open doors to sales of your existing products in your line-- customers who may not have been a fit for your product line, otherwise.

You will like how easy, fast and impressively VAL6 Radiants demonstrate.  Whether demonstrating out of your sales or service vehicle, or at a trade show, the VAL6 simply stops traffic and many times are impressive enough to sell at the point.

For these reasons and more, VAL6 Radiants work well as a stand alone sale or a companion product.  You will increase sales and find yourself opening difficult markets.

Initially and ironically, the biggest resistance may come from you, the salesman, stemming from a reluctance to offer a higher ticket item.  For example, the pressure washer industry dealt with exactly the same questions when steam and hot water pressure cleaners appeared on the market.  Lower priced cold water washers were the norm and hot water units were seemingly at at a price disadvantage.  Now, the roles are reversed, the advantage being to the hot pressure washer because of its superior cleaning and versatility, with price being a comparatively minor factor. 

This product lends itself best to demonstration oriented marketing.  When you've seen for yourself what our VAL6 Radiants have going for them, and when you've seen the reaction as you demonstrate to a prospect, then, you really catch the excitement of selling an intriguing, exciting product!  Perhaps the closest description would go back to seeing for that first time, the difference between cold and hot pressure washers.

Right Now - - -

Probably the biggest mistake one should avoid is to underestimate  the scope and potential of the market.  There is simply a bigger customer potential than many retailers are equipped to service.

The promise of winter - and especially the promise of where heating costs are going - isn't far from anyone's mind.  Today's consumer has never been more conscious of heating cost, OR more receptive to the technology that the VAL6 represents, quite frankly, after you experience a VAL6, you'll never look at a space heater the same again!


This Winters Sales Succuss is Being Decided Right Now!

Consider this your urgent invitation.  The looming prospect of heating expenses can work to your favor, for a change.  Plus, Christmas and tax-influenced year-end purchases obviously elevate sales.  Act now on our introductory dealership offer.  There's never been a better time to make that call!

Two easy ways to respond

Go to the Contact Us tab, fill out information fields, to contact us via email OR call toll free 800-846-5157 and request dealer sales.

We genuinely hope to welcome you aboard!  Thank you for your consideration!

Jim Zoucha
Regional Sales Manager
Ag & Industrial Equipment-Central States Warehouse